Origin

Why we started.

Our founding team came out of commercial aviation — captains, training captains, check-and-standards pilots. We had spent our working lives inside a safety system that, quietly, had become the most successful cultural change programme in industrial history.

We kept meeting people in other industries — insurers, surgeons, Premier League coaches, bankers — who were working inside the same problem, and who had never been taught the grammar we used to solve it. So we started teaching it. That was 2009. The programme has been iterated every year since.

We're not consultants who read the book. We are the people who lived it.

Credentials

What we stand behind.

ACCREDITATION

CPD Standards Office

All programmes are accredited by the CPD Standards Office, the UK's independent CPD accreditation authority. Every course participant receives formal CPD hours on completion.

LINEAGE

Aviation-derived, research-grounded

Our method draws directly from NASA's Human Factors programme, Cockpit Resource Management, Threat & Error Management, Just Culture, and Matthew Syed's Black Box Thinking.

REACH

Delivered globally

Programmes delivered in-person and virtually across the UK, Europe, North America and Asia. Clients range from FTSE 250 insurers to Premier League first teams to individual school leadership teams.

People

Who delivers the work.

Every programme is led by a senior practitioner who has lived the problem in operational life — not a junior trainer reading a deck.

FOUNDER · LEAD PRACTITIONER

Steven Britton

Thirty-five years in the airlines, fifteen of them training. Steven founded Ad Astra to bring the discipline he'd lived with in the cockpit out into industries that needed it as much as aviation but didn't yet have the language for it. His specialism is the part of delivery that doesn't show up on the slide deck — the room dynamics, the moments a participant goes silent, the credibility a senior person earns or spends in the first three minutes. Calm, dry-humoured, hard to ruffle. Cohorts trust him quickly and then keep trusting him.

HEAD OF LEARNING DEVELOPMENT · SENIOR PRACTITIONER

Peter Bruce

Thirty-eight years in the air — seven flying rotary, thirty-one with the airlines — twenty-two of them in the trainer's seat. Peter has watched the same handful of human-factor patterns play out across cockpits, command structures, and crew rooms; that's what convinced him the patterns travel. The equipment changes; the people don't. He joined Ad Astra to take what aviation learned the hard way out into industries that haven't had to. A true believer in the power of Human Factors to change how organisations work, he treats the method as something to be carried — into insurance, shipping, classrooms, dressing rooms — wherever it would do good.

What we believe

Four things we hold.

Next step

Talk to the people who would actually run the work.

No BDRs, no qualifying funnels. Our discovery calls are taken by the senior practitioners who lead engagements. Thirty minutes, candid, useful.